​​PROFESSIONAL SUMMARY

 

Curious and analytical UX Researcher with 1+ years of experience uncovering user needs and behaviours to shape digital experiences. Worked on multiple academic projects, including university collaborations with Deloitte and Susie King Taylor School at SCAD, USA. Skilled in end-to-end research, aligning research strategy with business goals and collaborating with stakeholders throughout the process to deliver actionable insights for meaningful impact.​

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EDUCATION

 

MA in Design Management 

Savannah College of Art and Design, United States

Sep 2022 - Mar 2024

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BFA in Interior Design

CEPT University, India

Jun 2014 - May 2019

 

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PROFESSIONAL EXPERIENCE

 

Public Sphere Project | User Researcher 

Oct 2024 – Mar 2025

 

Increased volunteer retention by 15% by streamlining the onboarding process and enhancing team collaboration through a redesigned, user-centered volunteer web portal.
• Conducted in-depth user interviews with 5+ active and former volunteers, along with a developer, to uncover behavioural insights and pain points in onboarding and collaboration workflows.
• Identified and prioritized key friction points in the volunteer journey, leading to strategic interventions including a personalized onboarding form to capture interests, goals, and expectations, and a web portal to foster peer communication.
• Led usability testing of low- and mid-fidelity wireframes to evaluate navigation, content clarity, and task completion—resulting in actionable refinements that improved usability scores by 30%.
• Created a comprehensive service blueprint visualizing current and future-state experiences across volunteer touchpoints—highlighting gaps, emotional moments, and system dependencies.
• Synthesized and presented key findings through UX storytelling, journey maps. 

 

 

Susie King Taylor K-8 School | User Researcher

Jan 2024 - Mar 2024

 

• Conducted in-depth qualitative UX research—including focus groups, stakeholder interviews, and contextual observations—to uncover systemic barriers to participation, identifying 5+ recurring pain points across stakeholder groups.

• Designed and facilitated a brand diagnostic co-creation workshop with 18 stakeholders, using journey mapping and affinity clustering to surface alignment gaps and engagement blockers.

• Led a data synthesis session with the client team, employing dot voting and an impact–effort matrix to collaboratively define project scope and prioritize top 3 actionable interventions.

• Developed and delivered compelling UX presentations and storytelling decks for client debriefs and final handover, aligning recommendations with business goals and stakeholder needs.

• Created an implementation-ready toolkit for client teams, integrating workshop templates, stakeholder personas, and conversation prompts—enabling strategic adoption in meetings and driving a 25% increase in stakeholder engagement during pilot sessions.

 

 

Deloitte x SCADpro | User Researcher

Sep 2023 - Nov 2023

 

• Conducted mixed-methods UX research (secondary and primary) that informed the redesign of the catalog and website experience—contributing to a 20% increase in qualified leads entering the customer conversion funnel.

• Authored a comprehensive 20-page UX research report synthesizing market analysis, user segmentation, federal terminology insights, and heuristic evaluations—directly informing 3 high-impact design decisions and shaping the primary research strategy.

• Recruited 12 diverse participants via in-person and digital outreach; created research toolkits including semi-structured interview guides and co-creation materials tailored to 2 distinct stakeholder groups. (user, secondary stakeholder group)

• Synthesised qualitative data using affinity clustering in Miro, translating findings into prioritized design opportunities.

• Facilitated a cross-functional "How Might We" ideation workshop with researchers, designers, and client stakeholders—generating 15+ concept ideas mapped to four primary user pain points using opportunity mapping and design prioritization grids.

• Presented findings using UX storytelling techniques—including journey maps, persona-driven insights, and visual synthesis boards—to align stakeholders, build empathy, and secure client buy-in for the next phase of product development.

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ACADEMIC EXPERIENCE

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Navigating AI Disruption | User Researcher & Strategist

Sep 2023 - Nov 2023

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The project is published in a triple blind peer-reviewed research paper titled ‘Beyond Design Thinking – A Holistic approach to Product Innovation:
Presented in TU Delft University, Amsterdam during DMI – ADMC Conference 2024. (Received $4,000 worth sponsorship to attend conference)

• Designed a Workshop Series for the visual artist community to protect their artwork and build resilience in a Generative AI-driven creative
landscape to foster tech maturity & trust.
• Displayed Individual Research Project Leadership: Conducted qualitative & quantitative research studies through 66 surveys, 12 interviews,
5 cultural probes and 2 contextual enquiries to understand the impact of AI in an artist's creative process and their concerns.
• Conducted competitor analysis, market research, and developed brand strategy to create a radically innovative business plan.
• Presented insights through slide deck during Grad Salon at SCAD (only project selected from the department) and final review with the feedback
from mentors and collegaues ‘The project was illuminated and created in-depth awareness about the technology and its impact’.

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 SKILLS

 

User Interview
Focus Group
Contextual Inquiry
Usability Testing
Card Sorting
Survey

Data Analysis

Wireframing
Analytics
Heatmap analysis
Competitive Analysis
Market Research
SEO​

 

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CERTIFICATION

 

IBM - Enterprise Design Thinking - Team Essentials for AI   Jul 2024

 

Lextant - Research and Insight Translation    Mar 2023

 

SCAD Amplify - Eighteen-module workshop series for professional presentation & communication  Nov 2023

 

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PUBLICATION

 

DMI: ADMC 2024 (TU Delft University, Amsterdam)

Beyond Design Thinking: A Holistic Thinking Approach for Product Innovation

Aug 2023

 

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AWARDS

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Design Master prize, Honourable Mention ‘24 Student

Spectrum Inclusive Careers – App for Adults on Autism Spectrum

Dec 2024

 

DMI Student Essay Award 2023, Boston  

Most valuable design management skills in the ‘real world’ 

Jul 2023

 

Overall Achievement Scholarship

Savannah College of Art and Design, Savannah, GA

Aug 2022