​​PROFESSIONAL SUMMARY

 

I’m a UX Researcher with practical experience in planning and conducting generative and evaluative studies to guide product development. I apply a balance of qualitative and quantitative methods to uncover user needs and
support design decisions. My research has contributed to meaningful outcomes in projects with Deloitte, Susie King Taylor School, & the Pattern Sphere Project.

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EDUCATION

 

MA in Design Management | School of Business Innovation,

Savannah College of Art and Design, United States

Sep 2022 - Mar 2024

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BFA in Interior Design | Faculty of Design,

CEPT University, India

Jun 2014 - May 2019

 

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PROFESSIONAL EXPERIENCE

 

Public Sphere Project | User Researcher 

Oct 2024 – Mar 2025

 

• Boosted volunteer retention by 15% by streamlining onboarding and collaboration through web portal design.
• Identified volunteers’ goals, responsibilities, needs and challenges via interviews and usability tests.
• Developed a long-term engagement strategy through service blueprint

 

 

Susie King Taylor K-8 School | User Researcher

Jan 2024 - Mar 2024

 

Diagnosed systemic issues causing low stakeholder participation through qualitative research methods including focus groups, user interviews and observational research.
• Defined project scope by facilitating data synthesis session with the client using dot voting and impact–effort matrix.
• Delivered implementation-ready toolkit designed for use in client meetings and strategic discussions to increase stakeholder engagement.

 

 

Deloitte x SCADpro | User Researcher

Sep 2023 - Nov 2023

 

• Shaped primary research strategy by presenting desk research insights, including demographic and psychographic segmentation and heuristic evaluation results.
• Uncovered friction points in the user journey by recruiting and conducting user interviews followed by coding and data analysis.
• Translated research insights into actionable design solutions through “How Might We” ideation workshop with product design team.
• Drove 20% increase in qualified customer funnel entry via revamped catalogue and website design.

 

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 SKILLS

 

User Interview
Focus Group
Contextual Inquiry
Usability Testing
Card Sorting
Survey

Data Analysis

Wireframing
Analytics
Heatmap analysis
Competitive Analysis
Market Research
SEO​

 

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CERTIFICATION

 

IBM - Enterprise Design Thinking - Team Essentials for AI   Jul 2024

 

Lextant - Research and Insight Translation    Mar 2023

 

SCAD Amplify - Eighteen-module workshop series for professional presentation & communication  Nov 2023

 

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PUBLICATION

 

DMI: ADMC 2024 (TU Delft University, Amsterdam)

Beyond Design Thinking: A Holistic Thinking Approach for Product Innovation

Aug 2023

 

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AWARDS

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Design Master prize, Honourable Mention ‘24 Student

Spectrum Inclusive Careers – App for Adults on Autism Spectrum

Dec 2024

 

DMI Student Essay Award 2023, Boston  

Most valuable design management skills in the ‘real world’ 

Jul 2023

 

Overall Achievement Scholarship

Savannah College of Art and Design, Savannah, GA

Aug 2022